House of Amber

SQUAWS got the task to rebrand House of Amber as a company and make women discover the beauty of amber. And to make an entrance on the chinese market.

We created a new international oriented communication platform and a creative universe, that placed amber as part of modern womens heritage. ”Glow from the dept of your soul” became the new slogan and we dressed House of Amber in a new, beautiful universe where the exclusive jewellery can unfold.

The results have been most positive. House of Amber went from 2 shops in Copenhagen, to 4 in Scandinavia. And went from 0 to more than 50 shops in China, Macau, HongKong, Dubai and more. And the booming expansion is still on.

Deliverables:
Brand identity
Communication platform
Creative universe
Package design
Store design/POS
Campaigns

Client Quote - Henrik Busch

It has been a great pleasure, working with SQUAWS, on the development of House of Ambers new international brandconcept and profile. We were challenged on our mission and vision, and SQUAWS transformed our companys strategy into a meaningful, functional platform and a creative universe, our clients love. They work on all levels with excellent energy.

Squaws have a unique approach to branding and creativity, and the results are great when it comes to sale. House of Amber have established approx. 50 stores in China, during this proces, and we are more than satisfied with the fast growth and the goals we have reached so far.

I have worked with SQUAWS’ brandingproces in 4 other companies, I represent, all with the international perspective – and all with very fine results.