Little Miracles

Danish Powerbrands came to SQUAWS five years ago with an exiting challenge:
Change the name and identity of an underperforming, but well-tasting organic energy drink-brand, PowerShots, into something the world would love.

SQUAWS came up with Little Miracles, changed the target group and created a new design and graphic universe for the current bottle, executed in trade. The slogan ’Meaningful drinks to do you good’ is now on everybodys lips.

Little Miracles went from being a small to a million bottles producer worldwide, in less than 3 years. It’s now represented in more than 20 markets, and is the fastest growing organic product in Europe. Little Miracles have received several prizes for outstanding product. And we, from our side, will be the first to give the prize for an outstanding client.

Deliverables:
Brandname and logo
Brand design
Brand identity
Visual identity
Brandbook
Design guideline
Package design
Promotions
Communication platform
Creative universe
Instore material
Merchandise
Fairs
Outdoor
Campaigns