Relaunch PTU

From PTU to UlykkesPatientForeningen and PolioForeningen.

PTU, the national association of Polio and Accident Victims approached SQUAWS to get help with a very special task. The association was about to split itself into several associations to strengthen the individual interest and member groups, namely polio and people suffering from serious injuries caused by an accident. Two very different target groups that historically have benefited from each other in many ways, especially around rehabilitation, but today they need to be more focused on the individual and very different challenges the two groups of disabled people experience in everyday life - and in society.

SQUAWS developed names and brand DNA to the two new associations, and named several of the associations' business units and outlined the communication strategy and visual identity for the associations to work with themselves in the future.

Deliverables:

Brandstrategy
Communication strategy
Brand names and logos
Brand identity
Graphic identity
Design guideline
Campaign universe
Fairs for UlykkesLinjen
Promotion campaign