Stig & Son

Legendary Danish master of frames and living brand, Poul Stig, has a life-long passion for glasses.

His work has been on everybody’s noses since 1970 and today he continues to create spectacular frames under the name Poul Stig Design. To handle the brand at home and abroad Poul Stig has brought in a loyal force, namely his son, Morten, to take care of business.

SQUAWS was asked to create a name and design for the new alliance, and came up with the one and only solution: